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Building BRAND Awareness Corporate Stories with Compelling Video Production - 360 DEGREE On-line Delivery - Broadcast and On-line Distribution -

WHO IS TLP?: The Legacy Productions excels in creating corporate product and service videos, corporate training videos, and website informational videos with engaging stories, exciting graphics, motion tracking, animation, 3D and visualizations capabilities. In combination with our Collaborative Team member VFXDirect, our corporate videos have promoted real estate, corporate image and stories, customer and employee testimonials, special sales, new product visualizations and launches, recruitment, orientation, and employee motivation. In a WEB 2.O world, most corporate video productions were designed for corporate meetings, retail point of sale, DVD distribution, property or product visualizations and website video presentation. With the 2010 shift to WEB 3.O, the latest trend in corporate marketing departments is BRANDED ENTERTAINMENT where a product or service is seamlessly integrated into videos as part of an engaging story which is distributed 360 degress throughout on-line multi-platforms and social media destinations.

OUR TEAM: TLP has a Collaborative Team relationship with VFXDirect and its studio in Rochester, NH. The Studio is about an hour from Boston and the same from Manchester, NH. Clients may take advantage of our commercial HDR photo and HD video services with professional lighting, our large green screen, white cyc walls, and our motion capture studio facilities for all creative, pre-production, production and postproduction under one roof.

DISPELLING MYTHS ABOUT VIDEO PRODUCTION AND DISTRIBUTION.

Thanks to viral marketing, engaging and well-produced content will distribute itself online, right? Wrong, according to a new report from Futurescape, a London-based digital entertainment R&D firm, which details several myths related to original Web content production in the U.S. and U.K.

"It's what we we've dubbed the 'viral fallacy,'" explained Futurescape Director Colin Donald. "Producers are adamant that launching a show requires a full-scale promotional campaign, possibly employing broadcast television." As a result, said Donald, "total budgets will rise to reflect promotional costs, unless the producer has been commissioned by a social network that can be the promotional vehicle." And, while production companies could end up spending more on the promotion than the actual production of projects, Donald cautions against falling prey to another common myth: that original Web content is cheap to produce.

"Analysis of American and British productions reveals a wide range of budget levels," Donald said. Indeed, per-minute costs range from $2,000 for college mockumentary "Dorm Life" to $5,000 for Michael Eisner's "Foreign Body," to over $40,000 for "In The Motherhood," starring Leah Remini and Jenny McCarthy. Still, those numbers are significantly cheaper than the per-minute budget of a broadcast TV drama, which can run between $61,360 and $75,000, which tops $3 million for a typical 44-minute episode.

WHY IS VIDEO SO SIGNIFICANT TO BRAND AWARENESS? On-line Video Viewing Facts for 2009-2010:

  • more than 174 million U.S. Internet users watched online video during the month of February 2010
  • Hulu Viewer Engagement was up 120 percent vs. Year Ago to 2.4 Hours of Video per Viewer in February 2010
  • there were 161 videos per viewer during the month of February 2010
  • 83.1 percent of the total U.S. Internet audience viewed online video in November 2009
  • The average online video viewer watched 12.2 hours of video in November 2009
  • 132.4 million viewers watched 11.9 billion videos on YouTube.com (89.5 videos per viewer) in February 2010
  • 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer)
  • Online video viewing continued to reach record levels in November 2009 with nearly 31 billion videos viewed during the month
  • 70 million viewers watched an average of 182 videos per viewer during the month of November.

Source: comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence.

 

 

 

 

 
 
 

 

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